Moroso Showroom, Milan- Tuesday, June 7th, 2011
Moroso was founded in 1952 as a family business producing sofas, armchairs and home accessories. The daughter of the company, Patrizia Moroso began a new chapter in Italian design during the 80s that set the example for design oriented companies. She envisioned a trend-setting company that would bring new concepts to sitting by collabora
ting with famous designers such as Ron Arad. It was over 10 years ago that she invited Patricia Urquiola to design for Moroso. Together, they have realized over 24 objects during their partnership, creating many products that are now icons of Moroso.
Urquiola's pieces incorporate cultural inspirations taken from around the globe, from colours to production methods. Common to her style are also the touches of femininity added to each of her products, refreshing in the male-dominated industry.
This is her latest collect
ion for Moroso, called Fergana. It is inspired by old handcrafts of Italian women. The embroidery on the upholstery is reminiscent of past fashions re-interpreted in a contemporary way. By playing with the scale and colours of the embroidery, this old form of decoration has been rejuvenated.
Pictured is a coffee table with inspiration taken from lace doilies. In this design, she is playing not only with scale, but material as well.
Here are some more images of her work.
Lowseat, designed for temporary sitting.
Tropicalia, designed for outdoor use.
Fjord, one of the icons from Moroso's collection.
Keywords: Technology, Handicraft, Detail
ciao,
Michelle, Alan, Lindsay
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