Fabrica, Venice - Wedsday, June 15th, 2011
- Alan, Michelle, Lindsay
Wednesday, June 15, 2011
Fabrica Renews Zanotta Products with "Trans-Forma"
Fabrica, Benetton Group Research Centre, Treviso - Wenesday, June 15th, 2011
"Sciangai" designed by Jonathan De Pas, Donato D'Urbino & Paolo Lomazzi
Displayed at the Milan International Furniture Show in April 2009, The Trans-Forma project is a good example of renewal and inspiration. The young designers of Fabrica took seventeen Zanotta products and gave them new life with a simple re-interpretation.
Colour Me Impressed: Interactive Window Displays
Fabrica by Bennetton Group, Venice – June 15, 2011
Screen shots of our own Colors in Movement experience. Michelle and I also made an animated gif, you can see here! http://colorsofmovement.net/post/6830942362
While in Milan I wrote a post about the window displays I noticed while walking some of the major streets. I spoke briefly about the time and thought that is evidently behind the design of each window, and the trends that I observed. Our recent visit to Fabrica presented a perfect opportunity for me to relate back to my previous post, and to give a more detailed example of a specific type of window display that we learned about while we were there.
Located just outside of Venice, Fabrica is a communication and research facility founded by the Bennetton Group. It was built as a creative space for aspiring young artists and designers as a place where they are able to collaborate on conceptual, innovative and ground-breaking projects. Since its inception in 1994, the members of Fabrica have developed numerous projects, including art installations, furniture, documentaries, and advertising campaigns. One of their more recent projects, developed and realized by Paulo Barcelos, is a window display created for the United Colors of Bennetton retail stores.
Fabrica - Communication of Social Issues
Fabrica by Benetton Group, Venice - Wednesday, June 15, 2011
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| The building which Fabrica runs out of. |
On Wednesday we visited Fabrica which is seemingly located in the middle of nowhere but is actually in the heart of an industrial district and where the Benetton Group first began. The building itself was designed by Tadao Ando, the famous Japanese architect, and mixes the classic 17th century villas with a modern style made of concrete, aluminum and glass.
Foscarini - Innovation and Collaboration
Foscarini, Venice - Wedsday, June 15th, 2011
Foscarini is an innovative lighting company which started out as a small company doing contract lighting in small series using Murano glass. They do not produce any of their own products anymore, which they see as their biggest strength, since it allows them to be flexible and design for the initial idea/concept instead of changing the design to fit the material.
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| Allegro and Allegretto, 2007 - by Atellier Oi |
Breaking Tradition
Foscarini Headquaters, Venice - Wednesday, June 15th
Foscarini started off as a traditional contract-based glass blowing company. The transition of the company to turn away from just solely glass occurred after receiving several “problematic” design proposals of lights that could be done in glass, but not in a way which would be cost effective or practical.
Fabrica, Benetton’s Communication and Research Centre.
Fabrica, Treviso (near Venice) - Wednesday, June 15th
With a modern complex built into the remains of an ancient villa from the 17th century, the fusion of the past and the present designed by architect Tadao Ando created Fabrica, Benetton’s communication and research centre.
Financed by Benetton, Fabrica, with the aim of combining culture and industry, was established in 1994 and is located in Treviso (near Venice). It welcomes young artists and designers with a one year study grant from all around the world to work together and develop projects with a focus on social issues. Mediums in which they use to express their work include design, music, film, photography, publishing and web development under the guidance of experts.
For more information, visit
Image Sources: Fabrica Complex
Shannon, Victoria, Calvin
Foscarini - Company Philosophy
Foscarini, Venice - Wedsday, June 15th, 2011
Many Italian design companies have strong company philosophies that encompasses their values and beliefs. Holding true to their words, Foscarini is a prime example of the benefits of gaining and maintaining their strong brand identity through dedication and devotion of their mission. Take a look at the short clip above to find out the way they approach design.
- Alan, Michelle, Lindsay
Keyword: Tradition
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