REPLIES FROM RODRIGO RODRIQUES

FLOS, Milan - Saturday, June 11th, 2011
Interview with Rodrigo Rodriguez

On June 11th we visited the Italian lighting company FLOS. While there I was able to complete a short interview with the company’s CEO Rodrigo Rodriques. Here are the questions I asked and his paraphrased answers.

What made your father in law want to start his own company and why lighting?
He saw the signs of the market. He saw the need in the market and he saw the talent of the Italian designers.

Venice Night Light

Dark alleys and quiet squares, Venezia - Saturday, June 11th

Throughout Italy, it goes without saying that the architecture is amazing, it seems that every angle paints a new impression. Experiencing Venice at night is like waking in a completely different city. The shadows created by the leaning alleys, numerous bridges and reflecting water are impossible to capture in film. The pinkish city lights appear so perfectly complimentary, careful planning that seems to go into each and every detail.

Italian Design and Technology

FLOS lighting, Milan - Saturday, June 11

Soft Architecture: Wallpiercing

"Technology is used to realize artistic visions. For Italians, technology lives within design, not the other way around."

FLOS Soft-Architecture: Synthetic Evolution

FLOS Showroom, Milan - June 11th

Since their string of successful Castiglioni-designed lamps in the 60's, FLOS has developed a reputation as one of the leaders in innovative Italian lighting design. Their two product lines, architectural and decorative, span a wide range of lighting systems, suitable for both personal and professional environments. Like any other company, FLOS has had to adapt their product lines to changes in markets and technology. Their particular evolution strategy, however, proves to be a unique in the context of similar organizations.