Triennale Design Museum, Milano - Tuesday, June 7th
In Milano, we were given the opportunity to meet one of the fathers of the Italian radical design movement. Andrea Branzi, the designer, architect, author and theoretician.
Branzi studied Architecture in his home town of Florence. As a young designer, he joined forces with Paolo Deganello, Gilberto Corretti and Massimo Morozzi to found their own firm, Archizoom Associati. Together they pushed the boundaries of architecture and design, formulating the idea that “the city, architecture and objects were no way bound together. They were conflicting realities, each one demanding its own centrality and autonomy.” Branzi is more concerned with the language of objects, he seeks emotion and relationship rather then designing for the right style.
His works are a result of theoretical research and practical designing. “As a discipline architecture is still tied to representation, producing architectural boxes... Today’s cities are one great market, flows of information, consumerism, services... Cities have changed, architecture has been left behind.”
Branzi is the co-founder of Domus Academy, and in the 1970s was editor of Casabella magazine, in addition to this and his hypothetical works and installations, Branzi has designed for Alessi, Superego, Cassina, Memphis, Zanotta and Rotaliana among others.
Shannon, Victoria, Calvin
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