Fabrica, Benetton Group Research Centre, Treviso - Wenesday, June 15th, 2011
"Sciangai" designed by Jonathan De Pas, Donato D'Urbino & Paolo Lomazzi
Displayed at the Milan International Furniture Show in April 2009, The Trans-Forma project is a good example of renewal and inspiration. The young designers of Fabrica took seventeen Zanotta products and gave them new life with a simple re-interpretation.
Zanotta, founded in 1954, is an internationally recognized leader of Italian industrial design. The company has collaborated with some of the biggest names in Italian design history such as Achille Castiglioni, Ettore Sottsass, and Alessandro Mendini, who some might even call the "fathers of Italian design". These designers and their iconic products have inspired the new generation of creative thinkers at Fabrica to redefine them by giving them new meaning.
Carlo Mollino's "Milo" mirror, based on the Greek sculpture of Venus de Milo,
has been reinterpreted in a way to reconsider the idea of true beauty
Achille and Piergiacomo Castiglioni's "Sella" stool is a playful bike seat stool that
has been re-purposed with a heavy-duty anti-theft lock for today's cautious biker.
Arik Levy's "Wire" table is turned into a bird cage.
Emaf Progetti's "Bieder" table concept of two dimensinoality was reinterpreted
with a larger scale table that depicts what can go on under the table.
Ruby, Xinran, Foong Ling
Keywords: Renewal, Generations, Young Designers
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