Fabrica, Venice- Sunday, June 19th, 2011
On June 14th, we visited Fabrica, a design think tank for the Benetton group researching different forms of communication. It is a great place for young designers to experiment, grow and express themselves.
We were given the opportunity to meet two senior designers who watch over the research team. They passionately explained the unique arrangements that allow their team of 20 something artists to be freely creative in their work. From photography, media, visual communication, interaction and design, each person brings their own experiences to the group, as they collectively work on projects. Fresh, new artists are constantly joining the team, with work terms lasting from six to twelve months. The following pictures are of projects that they worked on in the past couple of years.
The team explores different aspects of communication in every project, sometimes focusing on explaining a message through photographic advertisement campaigns...
An advertisement campaign for child safety awareness displayed in their studio.
Interactive and live installations...
Anyone can upload pictures to contribute to the clock, an exploration in social networking and the web.
Visit their clock here.
installations of experiments in product design...
This particular exhibit featured a modular furniture collection. While being short on time, the design team decided to host the press photoshoot onsite at the the 2010 Milan Furniture Show. Visit their website for more installations here.
and international public projects...
Everything that they do tells a story that people can relate to. They began the COLORS notebook campaign by inviting people of all ages to create their own version of the company magazine, in which they each told their unique stories. Their library has an archive of over 2000 magazines mailed in from countries around the globe. Click here to view the archive of past publications. :)
These were their final words of advice: it doesn't matter where you're from, as long as the content is valued internationally. Take a look at their website for more inspiration, to explore their installations, articles and to apply to be a part of this amazing team!
Ciao,
Michelle, Lindsay, Alan
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