Monday, May 30, 2011

Unicita D'Italia

Macro Museum Testaccio, Rome - May 30, 2011


The “Unicita d’Italia” exhibition was created in celebration of the 150th anniversary of the unification of Italy. It is an illustration of progress of the last fifty years through Italian design.

Beginning in 1954, the ADI Compasso d’Oro Award gives a prize to top emerging products once every three years.  As a result of this growing collection, today it provides an excellent perspective on the evolution of tastes, habits, the creativity, and research involved in industrial products. Consequently, design becomes a way of producing and thinking about the world that surrounds us.


The ability to preserve and enhance the cultural heritage of Italian design is important because globalization is a current issue that threatens the identity of product design. Today, Italian design is no longer purely Italian as more and more companies have foreign employees and sources. Thus, recognition and prestige for companies, designers and their products from the final selection gives these designers an incentive to continue the legacy and quality of true Italian design.

Aside from the values represented by the Compasso D’Oro, I think the Unicita d’Italia exhibition by ADI was an interesting commentary of the changing needs of society. Products we use today date us, and as we keep evolving forwards new products will continue to emerge with respect to the people and technology of that time. 






Carmen, Justine, Remi

No comments:

Post a Comment