On June 14th we visited the luxury glass mosaic company, Bisazza. They opened in 1956 in northern Italy and today are known for their modern take on mosaics. The aim of Bisazza’s brand strategy is to express a unique style that interprets the classic in a modern way and combines fashion and design. To me, this close connection to fashion was one of the most interesting things about the company. In their main lobby they had posters from one particular campaign that really caught my attention.
I love how at first glance these posters look like fashion ads. When you get closer you notice that the women are really out of focus, and then you realize that this was done on purpose. The background mosaic is in focus because it is the focus. I just thought it was really clever idea to change the focus. It’s also a great homage to Bisazza’s close relationship with the fashion industry.
Bisazza has an in-house team of architects and designers who plan all the brand spaces and develop Bisazza’s collections. They take inspiration from a lot of different things like, wallpaper, statues, architecture, furniture and nature. They also draw ideas from animals, fabric and art, which are very closely related to fashion. They also draw from fashion itself of course.
Below are some examples of tile patterns inspired by the fall colours and fashion patterns of 2010, and animal prints
By Anne Charbonneau, Amanda Cox and Laura Van Staveren
Keywords: Style
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