Creating and Preserving Brand Heritage

Various corporate museums throughout Florence and Milan - June

Richard Ginori, Piaggio & Salvatore Ferragamo

Kartell & Alessi

A corporate museum is a type of institution that combines elements of a profit-making organization with a traditional museum, giving the public a glance into the past, present and future of a company. We've visited several corporate museums on this trip, each one taking a different approach in exhibiting the evolution of the products, people and organization of the company.

The Importance of Communication in Design Education

Milan, Florence - June 10th, May 31st, June 9th (respectively)

The photography studio at Politecnico di Milano

Education in Italy emphasizes the importance of communication as a strong companion to design. The schools here teach students cinematography, photography, writing and graphic design. It is important that students are able to express the idea behind the product in order to sell it to both the consumer and the manufacturer.