Monday, June 6, 2011

Design Lecture by Patrizia Scarzella - Criticism is crucial to the development of design.

ADI(Associazione per il Disegno Industriale), Milan - Monday, June 6th, 2011 


“The most negative comment of a design by media is not to publish it.” – We never see negative comments in design magazines.

This lecture pointed out how rarely we see criticism on design magazines and other publications. It is apparent that publishers are afraid of offending readers who shared different opinions, which might affect the popularity of the magazine. Criticism is necessary for improvements in most cases, and certainly in design. As designers, it is difficult not to have personal attachment to the concept we have envisioned, but it is also important for us to stop defending our concepts for once, listen and actually take in any constructive criticism.


“With internet, users are able to voice their opinions.”

Patrizia also mentioned in her lecture that the situation is slowly changing for the better. Internet allows anyone to voice their opinion on platforms such as blogs and forums, both positive or negative comments. This offers the constructive feedback that designers need to improve on their creations.


Kelvin C, Jessica Y, Laura M

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