ADI is the association for industrial designers in Italy. Each region has a delegation, and Milan includes the majority of the 1300 members. The “Milan Design System” is an important theory that the organization works on. Their philosophy is to take care of design, not designers. This means that members of ADI are not just designers, but also the affiliates of designers such as the manufacturers, distributors and other types of designers.
Keeping Italian design Italian is another issue that ADI deals with. Since Milan is a major world design capital, designers from all over the globe flock there to be apart of the design community. Because of this, many of the designers that work in Italy are not actually Italian. An example is Phillippe Stark, who said, “I am an Italian designers who happens to have been born in France.” Another phenomenon explained to us by Ambrogio Rossari is how foreign, non-Italian names seem exotic and increasingly more popular amongst Italians. Is this helping or hindering Italian design?
ADI also puts lost of importance in aiding to protect the intellectual property of Italian designers. If there is any copyright infringements or plagiarism of work, ADI helps them to find legal aid and build their case. They also advise designers (particularly young ones) to take preventative precautions when sending creative proposals to large companies.
Posted by: Laura Palbom & Hyunji Son
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