Brief of ADI – Association of Italian Design/Association for the Industrial Design

Brief summary of the history of ADI and its purpose and values of the organization

ADI Office, Milano – Monday, June 6^th

The entrance of the ADI office

ADI is an organization that gathers professionals, researchers, teachers, critics, journalists, schools, universities, companies and distributors around the main topics of design: project, energy consumption, recycling and training. It was founded in Milan by an initiative group of architects, designers and entrepreneurs in 1956 that are committed to define a new industrial aesthetic. ADI is now the leading role in the development of industrial design as a cultural and economical phenomenon.

Inside the office of ADI

The organization has many roles in the Italian design community. These include:

·     Creating awareness of technological innovations, socio-economic trends, and environment problems to spread product excellence

·     Promoting events and exhibitions, conventions and publications, and regulations and procedures

·     Participates in the juridical recognition process of the professional designer role in the national, European and international regulation scenery

ADI was also the founder and organizer of the prestigious Compasso d’Oro award, which represents the highest recognition to the merit of a project, product and/or research.

For more details and information on ADI, visit their website at

http://www.adi-design.org/homepage.html


Shannon, Victoria, Calvin