Richard Ginori: Keeping Up with Tradition

The porcelain company known as Richard Ginori was established in 1735. Today, porcelain products dating back to the 18th century can be found at Museo di Doccia. This includes plates that have the 'classic shape' Richard Ginori is known to use. The distinct curves of the plate's outer edge has become and continues to be their best-seller, which they especially take pride in.




The 'classic shape' is called Vecchio Ginori. Marketing manager, Stefano Rocca also showed us plates with a shape called Antico Doccia, which are another Richard Ginori favourite. These silhouettes have been used for years, yet they do not get outdated as they have recognized that decoration is the solution, not the shape. Their company adapts to the demands of the markets (according to him, acidic colours are the current trend). Rocca explained that they are open to contemporary designs from younger designers without compromising Ginori's iconic shapes, which have largely become a part of the company's identity. He knows that people will continue to love the classic; the form is a timeless attribute.

Richard Ginori has plants spread out over the country to accommodate production of all types of porcelain. They are able to mass produce while still keeping traditional aesthetics alive. Many of the processes involved are not completely mechanized; a large portion is still hand painted by highly skilled painters and components are assembled by hand.

By maintaining traditional shapes and sustaining quality artisans in the production process, Richard Ginori has been able to hold true to their brand identity.

- Justine, Remi, Carmen