On May 31st we attended the Unicita D'Italia: Made in Italy exhibition that celebrated the 150th anniversary of the unification of Italy. It was held at the Palazzo delle Esposizione and the Macro Testaccio, La Palenda. At the art exhibition there was a space devoted to talking about the Compasso D'Oro which is the most prestigious award for Industrial Design. What I found interesting was the chosen logo and idea of using a “Golden Mean Compass” as an award. Gio Ponti (famous Italian architect and founder of ADI) and Alberto Rosselli together came up with the name for the award. The logo for the award was designed by Albe Steiner and styled by Alberto Rosselli and Marco Zanuso.
Since 1964 the Compasso D’Oro has been the most sought-after annual industrial design award for innovation. The actual prize and logo are called a golden compass which was invented by Adalbert Goeringer in 1893 to measure the Golden Section. There are three tips on the compass. They extend so that the distance from the middle to one side versus the distance from the middle to other side is always the golden ratio or 1:1.6. Albe Steiner is a very important and influential Italian graphic designer. He has worked for Domus, Agfa, Pirelli, and the Triennale. |
| Albe Steiner - influential Italian graphic designer |
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| Three real Compasso D'Oro awards hanging out in Marc Sadler's design office - no big deal... |
By Laura Van Staveren, Anne Charbonneau and Amanda Cox
Keywords: Design History
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